4K HDR TV: What it is and why your family will want it

TV as you know it is changing: 4K HDR is here, and it’s so good your family may never want to go to the movies again.

Short for high dynamic range, 4K HDR dramatically enhances the picture quality of existing 4K technology. For viewers, 4K HDR results in a picture that is clearer, richer and more vibrant. Objects on screen have more depth and appear more immersive, creating a life-like experience that will delight viewers of all ages.

Here’s how it works: 4K quadruples the number of pixels on the screen from high definition, and that, in turn, dramatically improves the clarity of the image on the screen. With 4K HDR, those pixels can display wider array of colours on the screen with brighter shades and deeper darks than ever before. While 4K was about quantity, 4K HDR is all about quality.

It’s the difference between watching television and feeling like you’re part of the action.

If your family is a fan of the BBC’s gorgeously shot and award-winning docu-series BBC’s Blue Planet II and Planet Earth II, the transition to 4K HDR promises a whole new experience. The silvery pods of dolphins, leaping gangs of monkeys, lush green undersea forests and treetops filled with fairytale creatures will have your reaching for a safari hat and hiking boots.

Netflix’s A Series of Unfortunate Events is a favourite of parents and kids alike, and those extraordinary locales will appear more vivid and captivating, as 4K HDR brings them to life in billions of colours.

Or if big-budget blockbusters are more your style, with 4K HDR the stunning landscapes of A Wrinkle in Time will appear be more mesmerizing, while the massive dinosaurs of Jurassic World will be infinitely more epic.

There are a few things you’ll need to take before you can immerse yourself in the richness of 4K HDR: a 4K HDR-capable TV (50-inch screen or larger), and internet connection of 50 Mbps or higher (for the best streaming experience) and of course, you’ll need access to amazing 4K HDR-ready content.

In Western Canada, TELUS Optik TV customers are in good hands.

Already the only television provider in Western Canada to offer live and On Demand 4K content, TELUS is raising the bar once again and is now the first television provider in the country to support 4K HDR, giving Optik TV customers an unmatched television experience.

Optik TV customers already enjoy access to the largest PVR capacity, the most On Demand titles and innovative features like Restart TV, the ability to easily watch YouTube in 4K and the TELUS-exclusive Healthy Living Network.

TELUS now offers an ever-growing catalogue of 4K HDR movies, which currently includes Black Panther, Paddington 2, Wonder Woman and dozens more; and hits like Lost in Space or Okja can be enjoyed in 4K HDR through the built-in Netflix app on Optik TV.

If your family loves TV, 4K HDR is going to completely transform the viewing  experience in your home. For more on how the best TV keeps getting better and how you can get 4K HDR, head to telus.com/4KHDR.