Cereal and milk remain a Canadian favourite

Sweetened with sugar or fabulous with fruit, cereal with milk remains the number one choice for Canadian breakfasts. In fact, according to a recent survey from Kellogg’s, 78 percent of Canadians who have cereal for breakfast think cereal and milk are practically inseparable.

“Eating cereal with milk has been a breakfast staple for decades,” says Susan Gatchell, Associate Director of Nutrition at Kellogg Canada Inc.

“There are a lot of misconceptions about cereal, but when you look at the facts, the truth is that cereal and milk is a nutritious option.” More than 25 percent of Canadian cereal eaters say that eating cereal and milk in the morning leaves them feeling energized for the day.

But when it comes to how to combine these two favourites, Canadians are a bit particular:

• 40% of respondents say that one third of the bowl should be filled with milk.
• 30% maintained that you should add milk only until the cereal begins to float.
• 83% said they crave their cereal crunchy.
• 17% like their cereal soggy!

Originally published in ParentsCanada magazine, October 2014.